Le marketing urbain, un outil de domination politique ? Illustration à partir des cas bordelais, nantais et rennais

Abstract : Urban marketing is now a new norm of urban practices. All kinds of territories use it in order to be internationally renowned. It's more than a simple political governance or urban planning tool. It's geopolitical by its complexity, functioning and aim. Many actors are competing to serve their different interests. Due to its neoliberal component, urban marketing may be a domination means for the political power to pursue electoral or ideological goals. Abusive and anti-democratic use of urban marketing is obvious in countries ruled by a dictatorship. But they can also be found in cities of democratic countries such as Bordeaux, Nantes and Rennes. Urban marketing in democracy, which may be hard to notice, can be a way to put aside the underprivileged.
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Master Thesis
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Submitted on : Monday, September 22, 2014 - 5:21:49 PM
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Nicolas Gogendeau. Le marketing urbain, un outil de domination politique ? Illustration à partir des cas bordelais, nantais et rennais. Gestion et management. 2014. ⟨dumas-01066998⟩

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