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Master Thesis

Comment l'intermédiation guide-t-elle le consommateur sur Internet ? Application aux services paysagers

Abstract : This essay deals with commercial intermediation on the Internet, its various roles, and the commercial advantages that it confers to the consumers as well as to the companies. In order to illustrate these advantages and the pieces of advice related to the development of a service of intermediation, the study will focus on the case study of a pure player specialized in gardening goods and services, Mon Eden, and its wish to develop a particular intermediation system: a support for online estimates. This service will connect the customers to gardening and landscape professionals.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-01071896
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Submitted on : Tuesday, October 7, 2014 - 8:49:52 AM
Last modification on : Monday, July 6, 2020 - 3:38:21 PM
Long-term archiving on: : Friday, April 14, 2017 - 2:46:30 PM

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  • HAL Id : dumas-01071896, version 1

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Lauriane Savoie. Comment l'intermédiation guide-t-elle le consommateur sur Internet ? Application aux services paysagers. Sciences agricoles. 2014. ⟨dumas-01071896⟩

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