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Master Thesis

Le rôle du contrôle de gestion dans la mise en œuvre de la stratégie d’entreprise : exemple de la banque Fiducial

Abstract : The creation of a bank within the Fiducial group in 2013 raises the issue of the management controller’s role in the implementation of the corporate strategy. First, we wonder which strategy the group follows since its creation in 1970. Indeed, it will help us to explain its attractiveness towards banking business and how this new subsidiary is complementary towards existing activities. Then, after determining the various controllers’ tasks in general and within Fiducial, while considering the norms of the group and characteristics of banking business, we try to highlight the role to play when there is a new subsidiary, such as a bank.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-01120244
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Submitted on : Wednesday, February 25, 2015 - 10:50:37 AM
Last modification on : Wednesday, July 15, 2020 - 10:10:03 AM
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  • HAL Id : dumas-01120244, version 1

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Sophie Jacquet. Le rôle du contrôle de gestion dans la mise en œuvre de la stratégie d’entreprise : exemple de la banque Fiducial. Gestion et management. 2014. ⟨dumas-01120244⟩

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