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Master Thesis

Réception des campagnes chocs auprès des adhérents d'associations

Abstract : There are more and more “shocks” communication campaigns on the Internet and in the streets. They seem to be privileged means of strongly mark the spirit of people and raise awareness for a cause. This strategy appears to be effective for catch attention, because it is used both by the communication campaigns of state and by non-government organizations. But we wonder if the use of “shock” can not, on the contrary, be against-productive, especially for associations. Indeed, many associations need funding to try to achieve their objectives in terms of mobilization. So we suppose that “shocking” potential donors risks to offend them and keep them away from their cause. Our study focuses on the point of view of members of associations on the subject. We want to know if they are ware of the negative impact that “shocks” campaigns can have on the harvest donations
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-01202992
Contributor : Bibliothèque Yves de la Haye - Icm Grenoble <>
Submitted on : Tuesday, September 22, 2015 - 10:05:00 AM
Last modification on : Tuesday, May 11, 2021 - 11:36:18 AM
Long-term archiving on: : Tuesday, December 29, 2015 - 7:04:32 AM

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  • HAL Id : dumas-01202992, version 1

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Marlène Pellissier. Réception des campagnes chocs auprès des adhérents d'associations. Sciences de l'information et de la communication. 2015. ⟨dumas-01202992⟩

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