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Master Thesis

De la création à la diffusion de contenus audiovisuels humoristiques sur le web pour une marque média : entre indépendance créative et logiques économiques. Le cas de Dafouk

Abstract : This paper is a though about the creation and functioning of a brand média which produce and broadcast audiovisual content on internet. In this thinking, I analysed how to build an identity as a media , the positioning and the functioning of the Dafouk company where I did my internship. This essay is first an observation of the the identity and the positioning of the brand Dafouk. We saw that Dafouk is positioned in the market toward a target going from 25 to 40 years old. We also saw the economical diffuculties of a business plan which tries to get benefits from an internet brodcasting. All along this essay I tried to answer the question of the freedom of expression and the creativity. Indeed, the new uses enabeled by internet and social networks give to video content makers and producers a feeling of freedom, however, the economical and cultural forces of the traditional medias also exist ont the web.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-01203494
Contributor : Bibliothèque Yves de la Haye - Icm Grenoble <>
Submitted on : Wednesday, September 23, 2015 - 11:06:44 AM
Last modification on : Tuesday, May 11, 2021 - 11:36:18 AM
Long-term archiving on: : Tuesday, December 29, 2015 - 9:33:10 AM

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  • HAL Id : dumas-01203494, version 1

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Aliénor Patoux. De la création à la diffusion de contenus audiovisuels humoristiques sur le web pour une marque média : entre indépendance créative et logiques économiques. Le cas de Dafouk. Sciences de l'information et de la communication. 2015. ⟨dumas-01203494⟩

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