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Master Thesis

L'industrie cosmétique française à la conquête des marchés asiatiques

Abstract : This thesis aims to understand better the issues of the tomorrow's beauty industry. Over the several past years, the global beauty market has experienced a strong growth. While France is a world leader in the cosmetics industry, Asian markets boss sales thanks to their impressive economic growth. Therefore we can see an internationalization of beauty but we do not speak of standardization of beauty. Indeed, through their cultural, physiological or environmental differences, Asians constitute particular consumer profile. Asian markets are a great inspiration for new cosmetic products development. However, French beauty industry must consider their particularities before entering those markets.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-01214069
Contributor : Bu Carreire Université de Bordeaux <>
Submitted on : Friday, October 9, 2015 - 4:35:18 PM
Last modification on : Wednesday, August 23, 2017 - 4:31:53 PM
Long-term archiving on: : Sunday, January 10, 2016 - 10:34:34 AM

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  • HAL Id : dumas-01214069, version 1

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Pauline Rigoux. L'industrie cosmétique française à la conquête des marchés asiatiques. Sciences pharmaceutiques. 2015. ⟨dumas-01214069⟩

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