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Master Thesis

Étude des leviers d'optimisation de la performance de l'activité maraîchage diversifié au sein d'une exploitation commercialisant à travers un magasin de producteur

Abstract : In response to the growing number of farmers’ stores in France, a new Casdar’s project was born. The aim of this project, called MagPro, is to study the key to success of these farmers’ stores and their territorial impacts.This report is a case study on a farm which chose to supply its farmers’ store in vegetable by itself. The study focused on the organisation of this farm starting this new market and on the adaptation it had and has to make to combine its current activities and selling systems. The study focused on the optimization of the vegetable production and selling system performance, including profitability and resources efficacy and efficiency, as well as labour, through a detailed analysis of marketing and productions systems, and the design of performance indicators. The analysis of this case study highlights two solutions to the lack of time, underlined by labour resource tensions: (1) Hiring additional workers to balance the holding managers’ work overload. (2) To enhance global efficiency by determining the optimal products’ range and marketing systems. The approach established, including tools to collect necessary data to profitability and process study, should enable, over time, to form an optimal product range and marketing system, in agreement with the farmers’ objectives.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-01217497
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Submitted on : Monday, October 19, 2015 - 4:35:30 PM
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Élodie Gamin. Étude des leviers d'optimisation de la performance de l'activité maraîchage diversifié au sein d'une exploitation commercialisant à travers un magasin de producteur. Sciences agricoles. 2015. ⟨dumas-01217497⟩

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