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Master Thesis

Légitimation et stratégies communicationnelles d'un pôle de compétitivité. Le cas d'Eurobiomed

Abstract : Clusters are non-profit associations with an objective to structure, coordinate and federate a network of actors from a given territory about a common topic. Clusters are in direct relationship with companies, academic structures, hospitals and also with funders like the State and local authorities and they favour the interrelationship between them to develop collaborative projects that are scientifically and economically viable. Clusters are in a complex position because they have to communicate on the projects they support and they also have to prove their own value. Their mission is to enable the correct implementation of the project and to value their members’ work and, to continue receiving funds, clusters also have to justify their actions and success. This report aims at analysing the different strategies clusters put in place to achieve their goal.
Document type :
Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-01229722
Contributor : Bibliothèque Yves de la Haye - Icm Grenoble <>
Submitted on : Tuesday, November 17, 2015 - 10:20:35 AM
Last modification on : Tuesday, May 11, 2021 - 11:36:18 AM
Long-term archiving on: : Friday, April 28, 2017 - 7:20:37 PM

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  • HAL Id : dumas-01229722, version 1

Citation

Carine Gimbert. Légitimation et stratégies communicationnelles d'un pôle de compétitivité. Le cas d'Eurobiomed. Sciences de l'information et de la communication. 2015. ⟨dumas-01229722⟩

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