Why do people buy organic? An analysis of the attitudes and intentions toward organic food purchase

Abstract : This dissertation seeks to analyze the relation between attitudes, purchase intentions and organic food purchase. On the basis of results from a survey conducted with a German sample, it is found that women buy more organic food than men. By analyzing participants’ attitudes, the study reveals that women value satisfaction they get from organic food the most and sensory appeal the least. Indifference toward organic food is rated high and price seems to not to be a barrier. A factor analysis and a subsequent correlation analysis reveal that attitudes, purchase intentions and purchase behavior are intercorrelated. Economic implications and future research are discussed.
Type de document :
Mémoires
Economies and finances. 2015
Liste complète des métadonnées

Littérature citée [45 références]  Voir  Masquer  Télécharger

https://dumas.ccsd.cnrs.fr/dumas-01355201
Contributeur : Centre de Documentation Du Centre d'Économie de La Sorbonne <>
Soumis le : lundi 22 août 2016 - 16:01:26
Dernière modification le : vendredi 29 septembre 2017 - 21:52:20
Document(s) archivé(s) le : mercredi 23 novembre 2016 - 12:00:29

Identifiants

  • HAL Id : dumas-01355201, version 1

Citation

Regina Schneider. Why do people buy organic? An analysis of the attitudes and intentions toward organic food purchase. Economies and finances. 2015. 〈dumas-01355201〉

Partager

Métriques

Consultations de la notice

101

Téléchargements de fichiers

63