The lipstick effect and the self-enhancement motives - DUMAS - Dépôt Universitaire de Mémoires Après Soutenance Accéder directement au contenu
Mémoires Année : 2015

The lipstick effect and the self-enhancement motives

Résumé

The lipstick effect is defined as women spending relatively more on beauty and cosmetic products during economic recessions. The aim of this research is to understand the underlying motives leading women to shift their consumer priorities during economic downturns and to assess which reasons lead to this quest for self-enhancement. Our findings suggest that the two main factors driving the lipstick effect are: (i) women searching to feel happier with their overall personal life, regardless of romantic relationships (i.e. overall level of happiness, sociability and self-esteem); and (ii) women searching to feel more confident in their professional lives. Contrary to previous research we find that romantic relationships are only a driver for the lipstick effect when overall personal life and professional life are not considered.
Fichier principal
Vignette du fichier
2015 MOTTA DE NADAI Lip.pdf (904.29 Ko) Télécharger le fichier
Loading...

Dates et versions

dumas-01355226 , version 1 (22-08-2016)

Identifiants

  • HAL Id : dumas-01355226 , version 1

Citer

Maria Isabel Motta de Nadai. The lipstick effect and the self-enhancement motives. Economics and Finance. 2015. ⟨dumas-01355226⟩
355 Consultations
4773 Téléchargements

Partager

Gmail Facebook X LinkedIn More