Skip to Main content Skip to Navigation
Master Thesis

La fidélisation. Le cas du groupe de presse La Provence

Abstract : Customer’s loyalty is an important point in the company’s marketing strategy. In an era where progress is important and where the purchasing behaviour is changing very fast, a company has to adapt itself and follow the consumer to keep him. This document focuses on the newspaper group La Provence which set its marketing strategy on three points: Communication; Market analyse and customers listening; Development.
Document type :
Master Thesis
Complete list of metadatas

https://dumas.ccsd.cnrs.fr/dumas-01424885
Contributor : Grenoble Iae <>
Submitted on : Tuesday, January 3, 2017 - 9:19:31 AM
Last modification on : Wednesday, July 15, 2020 - 10:10:03 AM
Long-term archiving on: : Tuesday, April 4, 2017 - 12:58:50 PM

Licence


Distributed under a Creative Commons Attribution - NonCommercial - NoDerivatives 4.0 International License

Identifiers

  • HAL Id : dumas-01424885, version 1

Citation

Mélanie Mottier. La fidélisation. Le cas du groupe de presse La Provence. Gestion et management. 2016. ⟨dumas-01424885⟩

Share

Metrics

Record views

447

Files downloads

1257