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Master Thesis

La fidélisation. Le cas du groupe de presse La Provence

Abstract : Customer’s loyalty is an important point in the company’s marketing strategy. In an era where progress is important and where the purchasing behaviour is changing very fast, a company has to adapt itself and follow the consumer to keep him. This document focuses on the newspaper group La Provence which set its marketing strategy on three points: Communication; Market analyse and customers listening; Development.
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Master Thesis
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Submitted on : Tuesday, January 3, 2017 - 9:19:31 AM
Last modification on : Wednesday, July 15, 2020 - 10:10:03 AM
Long-term archiving on: : Tuesday, April 4, 2017 - 12:58:50 PM


Distributed under a Creative Commons Attribution - NonCommercial - NoDerivatives 4.0 International License


  • HAL Id : dumas-01424885, version 1


Mélanie Mottier. La fidélisation. Le cas du groupe de presse La Provence. Gestion et management. 2016. ⟨dumas-01424885⟩



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