Skip to Main content Skip to Navigation
Master Thesis

Le directeur artistique dans la publicité, un acteur majeur du processus de création à situer

Abstract : The art director is essential in an advertising agency. He steps in every projects which requires creation. As his name supposes to, he’s responsible of the “art” during the project. But his role often differs from this supposition, and depends on a lot of factors, like his company’s politic. This document questions the art director’s role in the creation process, and which elements affects its autonomy.
Document type :
Master Thesis
Complete list of metadatas

Cited literature [7 references]  Display  Hide  Download

https://dumas.ccsd.cnrs.fr/dumas-01461354
Contributor : Bibliothèque Yves de la Haye - Icm Grenoble <>
Submitted on : Wednesday, February 8, 2017 - 9:49:57 AM
Last modification on : Wednesday, July 15, 2020 - 8:52:03 AM
Long-term archiving on: : Tuesday, May 9, 2017 - 12:30:23 PM

Identifiers

  • HAL Id : dumas-01461354, version 1

Citation

Guillaume Parra. Le directeur artistique dans la publicité, un acteur majeur du processus de création à situer. Sciences de l'information et de la communication. 2016. ⟨dumas-01461354⟩

Share

Metrics

Record views

292

Files downloads

241