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Master Thesis

Quelles stratégies d'innovation et promotion des ventes pour la gamme semences de gazon Algoflash ?

Abstract : COMPO France is a major player in the garden products market and with the forthcoming regulatory changes ( prohibition of the sale of phytosanitary products), the company must find solutions to fill the gap left by products stop and loss in term of turnover. With a nearly complete Lawn range (fertilizers, greening products, soil preparation products…), where only lawn seeds are missing, COMPO France sees here an opportunity to complete its range in order to propose a complete offer to the consumer on the Lawn theme. The aim of this essay is to the study the choice and application of innovation and sales promotion strategies aimed at differentiating oneself from competitors while remaining consistent with the current Lawn range in order to take advantage of its notoriety. In order to do this, we will study the different levers of action, within our reach, according to the Marketing Mix principles.
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Master Thesis
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Submitted on : Tuesday, January 9, 2018 - 12:25:29 PM
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  • HAL Id : dumas-01598594, version 1

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Paul Merminod. Quelles stratégies d'innovation et promotion des ventes pour la gamme semences de gazon Algoflash ?. Sciences du Vivant [q-bio]. 2017. ⟨dumas-01598594⟩

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