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Master Thesis

Développement de circuits de commercialisation en agriculture urbaine : l'exemple Agripolis

Abstract : Urban agriculture in the Ile-de-France region is in full expansion; numerous actors are present in this field. One increasingly important problem is the implementation of commercialisation channels. The packaging of the product, the logistics and communication, are important for a first-time marketing. Agripolis Organic, is currently in a phase of marketing these products which is important for testing the profitability of the marketing system. The sale in short and very local circuit is the priority for this company, whence the setup of a fruit and vegetable basket. Agripolis’s sales are increasing.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-01655787
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Submitted on : Tuesday, January 9, 2018 - 11:53:41 AM
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Sébastien Martins. Développement de circuits de commercialisation en agriculture urbaine : l'exemple Agripolis. Sciences du Vivant [q-bio]. 2017. ⟨dumas-01655787⟩

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