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Master Thesis

Le m-commerce et ses pratiques de communication

Abstract : The mobile Internet represents a new way to surf the web. With mobile devices, surf the Internet occurs at ail hours and time of day. Whether you are in transport, in a cultural, or restaurant, you can stay informed and connect to any news. This new method of navigation did not leave the ice business. These are the first to have used the mobile Internet for the benefit of trade. Mobile Internet with particular constraints, companies must adapt in orderto highlight their brand. Similarly, marketing techniques have been developed around the mobile Internet. The mobinaute (the one that browses the Web from their mobile phones or touch pad) is taking on new habits and practices around this. They have clear expectations as the face of mobile browsing.
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Master Thesis
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Submitted on : Monday, January 22, 2018 - 9:50:56 AM
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  • HAL Id : dumas-01689407, version 1


Amélie Gazulla. Le m-commerce et ses pratiques de communication. Sciences de l'information et de la communication. 2011. ⟨dumas-01689407⟩



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