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Master Thesis

Référencement naturel, entre éthique et spamdexing

Abstract : Today, despite the growing popularity of social networks, search engines keep an unchallenged hegemony on the online search. The demand has exploded and so did the number of websites. The search resuit pages have become, in a way, a field of battle on which we can observe how the most advanced techniques of SEO are used. Therefore, this training report is about the use of SEO techniques banned by search engines (or "black hat"). It tries to show what the interests, benefits and limitations of these methods are. Firstly, the border is thinner than we could think between SEO called "white hat" and SEO called "black hat". Then, "black hat" does not necessarily mean unethical. However, these spamdexing techniques are risked and should be avoided in every SEO agency. Indeed, business issues are threatened if black hat SEO stratégies are revealed.
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Master Thesis
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Contributor : Sid Univ Lille <>
Submitted on : Tuesday, January 23, 2018 - 7:48:12 AM
Last modification on : Friday, January 10, 2020 - 12:25:13 AM
Long-term archiving on: : Thursday, May 24, 2018 - 10:43:11 AM


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  • HAL Id : dumas-01690365, version 1


Antoine Brisset. Référencement naturel, entre éthique et spamdexing . Sciences de l'information et de la communication. 2010. ⟨dumas-01690365⟩



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