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Master Thesis

Le social média : une nouvelle ère pour le e-commerce

Abstract : For few years, the success of the e-commerce is such that the compétition between the online shops is becoming difficult to manage. Now the online shops must to develop new stratégies to obtain the confidence of their customers. They invest, for that, the social média to approach the consumers. However, the return on investment is not that which they hoped because they don't know the real advantages of a presence on these média. Moreover, be on the social média, it is be exposed to the criticism and, then, it is the e-reputation which is concerned.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-01690374
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  • HAL Id : dumas-01690374, version 1

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Thifaine Demuyter. Le social média : une nouvelle ère pour le e-commerce. Sciences de l'information et de la communication. 2010. ⟨dumas-01690374⟩

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