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Master Thesis

Le dilemme du contenu dans le référencement : entre moteurs et internautes

Abstract : Content is an important element in the success of websites. On the one hand, search engines index textual content, and on the other hand, internet users use search engines in order to find essentially textual content. However, ifs a difficult work to writing content which is suitable for internet users and search engines. It is due to two contradictory targets. The aim of this dissertation is to analyse the rôle of keywords and content in the search engine optimization, then the digital content création process. «What is the real purpose of the search optimizer ? Are the search engines or the internet users ? » is the question which results from this analyse.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-01691455
Contributor : Sid Univ Lille <>
Submitted on : Wednesday, January 24, 2018 - 8:14:56 AM
Last modification on : Friday, January 10, 2020 - 12:25:02 AM
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M2IDEMM_2010_SELLITTO.pdf
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  • HAL Id : dumas-01691455, version 1

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Johan Sellitto. Le dilemme du contenu dans le référencement : entre moteurs et internautes . Sciences de l'information et de la communication. 2010. ⟨dumas-01691455⟩

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