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Master Thesis

Les PME et l'intelligence économique : l'action Offensi'Veille

Abstract : This diploma work deals with the stratégie watch's problematic concerning Small and Médium Enterprise (SMES). In the first part you will discover consular network and especially its "Chambre Régionale de Commerce et d'Industrie" and the "Agence Régionale d'Information Stratégique et Technologique" of the Nord Pas de Calais. Understanding objectives and mission of both these structures will allow you to perceive the main purpose of this document.This will be presented in the first part. The second parts focuses on three key aspects : Stratégie watch (Intelligence), Business Intelligence and SMES. Objective is to give an overview regarding Business Intelligence, and to explain specifities of structures targeted by ARIST. A parallel between these aspects allow us to understand themain challengefaced by SMES in today's fast evolving context. The last parts consits in a présentation of ARIST's approach. The focus is made on methodology and tools of information's cycle. We will emphasis the importance of strongly supporting SMES in this type of approach.
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Master Thesis
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  • HAL Id : dumas-01695416, version 1

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Marjorie Paillier. Les PME et l'intelligence économique : l'action Offensi'Veille. Sciences de l'information et de la communication. 2007. ⟨dumas-01695416⟩

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