Skip to Main content Skip to Navigation
Master Thesis

Adoption d'un RSE et gestion du changement - Étude de l'intégration d'Equens chez Worldline

Abstract : This dissertation deals with enterprise social network adoption. ESN eases information flow in organizations. They are strategie tools. However, their adoption often fails. The major part of users are readers and a few only contributes. To ease the adoption, a change management plan is required. lt is necessary to rely on leaders, who are precursors in term of new practices, and on the management. The aim is not really to teach collaborators how to use the tool but to encourage them to experiment new pratices. Our study field is the Equens integration in Worldline. We study Worldline action plan to help Equens collaborators to adopt blueKiwi. We create a methodology to measure the ESN adoption by Equens and the action plan effectiveness.
Document type :
Master Thesis
Complete list of metadatas

https://dumas.ccsd.cnrs.fr/dumas-01778211
Contributor : Sid Univ Lille <>
Submitted on : Wednesday, April 25, 2018 - 2:56:13 PM
Last modification on : Friday, January 10, 2020 - 12:23:52 AM
Long-term archiving on: : Tuesday, September 25, 2018 - 11:34:47 AM

File

M2GIDE_2016_VERNET.pdf
Files produced by the author(s)

Identifiers

  • HAL Id : dumas-01778211, version 1

Citation

Maud Vernet. Adoption d'un RSE et gestion du changement - Étude de l'intégration d'Equens chez Worldline. Sciences de l'information et de la communication. 2016. ⟨dumas-01778211⟩

Share

Metrics

Record views

491

Files downloads

135