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Master Thesis

Evolution of public perception of vaccination: a growing need for non-market strategies within the pharmaceutical industry

Abstract : Vaccination is one of the greatest advances in public health of our times. Yet, public acceptance of vaccines has never been a given. Despite scientific proof and enhanced technology, routine immunization is perceived as unsafe and unnecessary by an increasing fraction of the population. Erosion of trust in vaccines is now considered a threat to the sustainability of immunization programs, and vaccine hesitancy is hence held liable for decreasing vaccine coverage rates and a subsequent increased risk of vaccine-preventable disease outbreaks and epidemics. In the actual context drawing together a set of societal, political end environment circumstances that may contribute to the rise in vaccine hesitancy among modern society, understanding and assessing the causes and effects of this phenomenon appears capital for vaccine companies to drive sustainable growth. As vaccine stakeholders tend to multiply in an increasingly complex and competitive market, non-market strategies particularly stand out from the noteworthy modern management initiatives and progressively appear as a growing need and a promising part of the solution to the vaccine hesitancy crisis.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-01876103
Contributor : Jean-Hugues Morneau <>
Submitted on : Tuesday, September 18, 2018 - 10:45:33 AM
Last modification on : Wednesday, July 15, 2020 - 8:56:03 AM
Long-term archiving on: : Wednesday, December 19, 2018 - 1:30:39 PM

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  • HAL Id : dumas-01876103, version 1

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Lara Salvi. Evolution of public perception of vaccination: a growing need for non-market strategies within the pharmaceutical industry. Pharmaceutical sciences. 2018. ⟨dumas-01876103⟩

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