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Master Thesis

La valorisation d'un produit agricole à travers l'obtention d'une IGP : cas de la tomate de Marmande

Abstract : The labelling project « IGP Tomate de Marmande » was born in 2017, after the creation of an engaged corporation of producers, cooperatives and companies. This project responds to a strong expectation of the sector that wants to emphasize a good quality product along with a recognized origin, which needs a new stimulation. Indeed, Marmande tomato’s, which has a powerful territorial anchorage, actually does not have any mark of recognition. The Protected Geographical Indication (PGI) request process will allow the sustainability of a local sector matching with the consumers’ rising awareness concerning food. Approved by the INAO services, the process of labelling is extremely long and needs a real expertise. The “Association des Fruits et Légumes du Lot et Garonne” (AIFLG), recognized as ODG, structures the corporation and has to carry out this mission. The end of 2017 and the beginning of 2018 have permitted to validate, among the community, the potential PGI geographical area and the historical foundations of the denomination. Today, the project faces some brakes that delay the progression. In the meantime to tackle this delay, the AIFLG decided to set up a territorial brand “Tomate de Marmande”. The aim is to start a marketing strategy and to promote the product for consumers.
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Master Thesis
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Submitted on : Wednesday, October 23, 2019 - 11:25:20 AM
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Anaïs Huillet. La valorisation d'un produit agricole à travers l'obtention d'une IGP : cas de la tomate de Marmande. Sciences du Vivant [q-bio]. 2019. ⟨dumas-02328546⟩

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