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Master Thesis

Innovation management and the procedure of substituting products by analyzing a concrete project in water based air-conditioning systems in Iran

Abstract : This thesis attempts to address the concept of product innovation and investigating all the various aspects and procedures concerning this issue. Firstly, looking into the concept of potential initial idea and all the qualifications needed to distinguish the difference between invention and innovation and then the process of turning the raw idea into innovation would be investigated to tackle probable challenges and common vague estimations. Additionally, the role of innovation in modern enterprises would be analyzed in details. The theoretic framework also provides an overview of the procedure of substituting a new product in the market in order to enhance productivity, efficiency, sustainability, etc., and all the steps of entering the new product into the market including challenges, failure or success factors and all related terms. Besides the theoretic view, this thesis benefits from a real concrete example of doing a detailed research on a patented innovative idea to run a company and substitute the new product (super absorbent powder) in the market in field of water based air-conditioning systems in Iran. In this section, this thesis employs a market survey conducted by the writer and also a very detailed business plan to explore the mentioned project in terms of financial issues like investment, profit, break-even point, etc., which would present a clear perspective of the whole project and a basis in decision making part.
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Master Thesis
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Submitted on : Friday, November 8, 2019 - 9:38:33 AM
Last modification on : Wednesday, July 15, 2020 - 10:10:03 AM
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  • HAL Id : dumas-02355063, version 1

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Nima Akhvas. Innovation management and the procedure of substituting products by analyzing a concrete project in water based air-conditioning systems in Iran. Business administration. 2019. ⟨dumas-02355063⟩

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