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Master Thesis

Les multinationales face au développement durable : en quoi le développement durable peut devenir un avantage stratégique dans la commercialisation des produits d'une firme multinationale ?

Abstract : The purpose of this thesis is to confront the attitude of multinationals to the trend of sustainable development in consumer goods. We will discuss the key concepts of sustainable development and the impact it has on consumers and major brands. Consumers who have strongly changed the way they buy. Major brands like Unilever have adopted new marketing strategies and developed new offers to meet the expectations of the company. The future of major brands is compromised and the phenomenon is felt by all major retail brands. We will see how the multinationals are trying to cope with this enthusiasm and awareness for the environment.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-02355251
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Submitted on : Friday, November 8, 2019 - 10:53:24 AM
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  • HAL Id : dumas-02355251, version 1

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Soline Bérard. Les multinationales face au développement durable : en quoi le développement durable peut devenir un avantage stratégique dans la commercialisation des produits d'une firme multinationale ?. Gestion et management. 2019. ⟨dumas-02355251⟩

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