Skip to Main content Skip to Navigation
Master Thesis

Développement d’un modèle économique. Une réponse au trinôme complexe : client, fournisseur, compétiteur

Abstract : In a highly competitive landscape, firms have to go beyond measures and thus exceed client’s expectations constantly. On one hand, these customers can become competitors that the firm may have underestimated. Developing a new business model is one of Airbus’s target to answer the market’s demand for perpetual innovations. On the other hand, the organization will have to reconsider its organizational structure to fit the newly desired strategy. The silos mentality is one of the biggest challenges whenever a willingness for change is brought up.
Document type :
Master Thesis
Complete list of metadatas

Cited literature [49 references]  Display  Hide  Download

https://dumas.ccsd.cnrs.fr/dumas-02378218
Contributor : Grenoble Iae <>
Submitted on : Monday, November 25, 2019 - 9:04:31 AM
Last modification on : Wednesday, July 15, 2020 - 10:10:03 AM
Long-term archiving on: : Wednesday, February 26, 2020 - 1:27:02 PM

File

MENNECHEZ_MORGANE_memoire.pdf
Files produced by the author(s)

Licence


Distributed under a Creative Commons Attribution - NonCommercial - NoDerivatives 4.0 International License

Identifiers

  • HAL Id : dumas-02378218, version 1

Citation

Morgane Mennechez. Développement d’un modèle économique. Une réponse au trinôme complexe : client, fournisseur, compétiteur. Gestion et management. 2019. ⟨dumas-02378218⟩

Share

Metrics

Record views

91

Files downloads

150