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Master Thesis

Groupe Facebook « Les Habitants de la Nouvelle-Aquitaine #MoisSansTabac 2017 » : analyse qualitative des échanges spontanés des participants durant le mois de Novembre

Abstract : Introduction: in 2017, during the French social marketing campaign #MoisSansTabac (tobacco-free month), in « Nouvelle Aquitaine », a Facebook group has been created : « Les Habitants de la Nouvelle-Aquitaine #MoisSansTabac ». It allowed « Nouvelle Aquitaine » smokers attempting to quit to seek help and to share tips and advice. The objective is to study the publications within the group, in order to highlights the major themes of the discussions. It would allow us to improve the support of the smokers to quit. Material and methods A non-participating observational qualitative study, related to the publications between the first and the 30th of november 2017. The analysis is based on the grounded theory. Two codes were realised then pooled, thanks to the NVivo software. Results: out of the 851 members of the group, only 264 took part in the discussion. They were mostly females. They were at the action and maintenance stages of the Prochaska’s model change. The two main themes explore the ambivalence of the smoker through what favors the statu quo (craving, entourage, motivation, lack of self-confidence, physical, psychological and behavioral dependencies) and what favors the changes (knowledge of the tobacco, its addiction, its consequencies, quitting goals, supports to reach that goal). Our study highlights the major role of motivational workout. The relationship between former smokers and between current smokers is the main factor favorising the goal : quitting. Conclusion: social networks, like « Les Habitants de la Nouvelle-Aquitaine #MoisSansTabac » Facebook group, are an important contribution to help smokers quit : the ones already in a quitting process, as well as the ones showing a behavioral dependency.
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https://dumas.ccsd.cnrs.fr/dumas-02484443
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Marion Thiefine. Groupe Facebook « Les Habitants de la Nouvelle-Aquitaine #MoisSansTabac 2017 » : analyse qualitative des échanges spontanés des participants durant le mois de Novembre. Médecine humaine et pathologie. 2019. ⟨dumas-02484443⟩

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