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Master Thesis

Grands magasins parisiens et spécialisation sur le marché touristique chinois : le cas de Galeries Lafayette Haussmann

Abstract : China, the world's largest outbound travel market in terms of number of arrivals and expenditures, its emergence has caused certain specific effects related to this market. In this work, the term “crowding-out effect" is used to analyze the relationship between tourists from mainland China and local residents, between Chinese visitors and other tourists. The study was conducted in the Galeries Lafayette Haussmann department store, where a large number of Chinese tourists gather and where the brand itself has adopted a strategy of specialization in the market in question. This strategy makes it necessary that the brand is dependent on this market. Results from a sample of 338 potential consumers of the brand suggest that there is a crowding-out effect of Chinese tourists on local consumers as well as on other tourists, and the level of crowding-out is higher among tourists. This research also examines the impact of the Chinese market on the typology of businesses around the department store in question. The results show that the density of Chinese stores around G.L. Haussmann is higher than in other areas with similar department stores and that the clustering of one type of business has a crowding-out effect on other types of stores.
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https://dumas.ccsd.cnrs.fr/dumas-03274637
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Submitted on : Wednesday, June 30, 2021 - 12:13:58 PM
Last modification on : Wednesday, November 3, 2021 - 4:42:23 AM

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  • HAL Id : dumas-03274637, version 1

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Haimin Lin. Grands magasins parisiens et spécialisation sur le marché touristique chinois : le cas de Galeries Lafayette Haussmann. Economies et finances. 2020. ⟨dumas-03274637⟩

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