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Master Thesis

Le développement du shopping et la naissance des grands magasins en Angleterre de 1870 à 1945 vus à travers le prisme de la théorie du désir mimétique de René Girard

Abstract : The first department store, which opens at the end of the 19th century in Great Britain, is a truly revolutionary structure, in a country where there are many small shops. Department store plays an important role, from an economic and social point of view. Thanks to the industrial revolution, mass-produced goods can be created and sold more cheaply. The middle class can shop these products in the department store. With its grandiose decorum and its low posted prices, the department store democratizes luxury. Entrance is free and women can walk round the store and browse the goods displayed, without feeling under an obligation to buy. Shopping becomes an activity for women. Shopping relies on the desire of buying the products of the department store. According to René Girard’s mimetic desire theory, human desire is not individual. We desire what others desire. The analysis of some media events organized by a department store enables us to validate this theory.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-03372929
Contributor : Uga - Ufr de Langues Étrangères Connect in order to contact the contributor
Submitted on : Monday, October 11, 2021 - 11:17:50 AM
Last modification on : Tuesday, April 26, 2022 - 3:37:49 AM

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Jean-Pierre Lacour. Le développement du shopping et la naissance des grands magasins en Angleterre de 1870 à 1945 vus à travers le prisme de la théorie du désir mimétique de René Girard. Sciences de l'Homme et Société. 2021. ⟨dumas-03372929⟩

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