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Master Thesis

Kinésithérapie et réseau social Instagram. Pertinence de la mise en place d’un cadre réglementaire pour les influenceurs de la santé

Abstract : The activity of influencer is increasingly popular among professionals and students. The objective was to analyze the relevance of the establishment of a regulatory framework in order to optimize these practices and limit potential abuses. Semi-structured interviews were conducted on a population of 3 students and 2 professionals, respectively divided into 4 groups. The benefits, the negative effects, the needs of influencers and the strategies put in place to ensure the quality of information and the security of people are the 4 research hypotheses analyzed during this work. The interviews showed that influencer activity on Instagram would promote health promotion, prevention and interdisciplinarity but would be time consuming and pose a risk of endangering student and professional life. Instagram would be a tool of choice in the fight against public health issues by promoting patient autonomy and discussion between professionals. There are still needs for the regulation of this activity by referent bodies. Establishing a regulatory framework and ensuring that it is respected would be an interesting means of limiting the abuses while optimizing the benefits due to the exercise of health on the platform.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-03483547
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Submitted on : Monday, February 14, 2022 - 4:24:42 PM
Last modification on : Sunday, February 20, 2022 - 3:11:07 AM
Long-term archiving on: : Sunday, May 15, 2022 - 6:05:39 PM

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Lucas Victor-Pujebet. Kinésithérapie et réseau social Instagram. Pertinence de la mise en place d’un cadre réglementaire pour les influenceurs de la santé. Sciences du Vivant [q-bio]. 2021. ⟨dumas-03483547⟩

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