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Master Thesis

La solution du profil publicitaire, la solution qui améliore le taux de clics sur les publicités de l'Internet Mobile

Abstract : In the competitive market of the Mobile Internet and the perspectives of growth of the advertising on Wireless, I proposed in September, 2008 an advertising profile solution for Genious Systèmes company. This solution, innovative and simple, offers each customer a targeted advertising corresponding to its advertising profile, this profile consisted of sociodemographic criteria and his use of the Mobile Internet to increase the rate of clicks on ads. After a demonstration of the solution, Genious Systèmes company is supportive of the project and I am in charge of designing the solution. But the economic crisis was going to disrupt the project while the writing of the specifications ended in May, 2009. The project resumed after a market research project and I realized the completeness of the developments to minimize the costs of the solution. Development which ended in April, 2010. This paper presents the context of the Mobile Internet in France, the design and implementation of the advertising profile solution with four independent blocks. This advertising profile solution, simple and high-performance, provide many advantages for both Telecom Operator and advertising agency.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-00581698
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Submitted on : Thursday, March 31, 2011 - 3:44:48 PM
Last modification on : Tuesday, June 9, 2020 - 11:35:12 PM
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Vincent Bohec. La solution du profil publicitaire, la solution qui améliore le taux de clics sur les publicités de l'Internet Mobile. Informatique mobile. 2010. ⟨dumas-00581698⟩

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