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Master Thesis

La franchise : comment les franchiseurs concilient développement de leur réseau et croissance de leur entreprise ?

Abstract : Numbers of franchisors are increasing each year in France. With the economic crisis, they can appear as the solution to create a company in safety. But recently several articles came to tarnish the image of franchisors, this essay intends to present difficulties faced by franchisors in the daily management of their company and how they are able to manage these two different jobs that are franchisor and business manager.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-00933510
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Submitted on : Monday, January 20, 2014 - 3:50:45 PM
Last modification on : Tuesday, May 11, 2021 - 11:36:16 AM
Long-term archiving on: : Tuesday, April 22, 2014 - 12:31:17 PM

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  • HAL Id : dumas-00933510, version 1

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Aurélie Antunes. La franchise : comment les franchiseurs concilient développement de leur réseau et croissance de leur entreprise ?. Gestion et management. 2013. ⟨dumas-00933510⟩

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