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Master Thesis

La production de contenus audiovisuels : une activité à internaliser ou à sous-traiter ?

Abstract : During my three-month internship at CINEDIA, I observed the practices of internal versus outsourced audiovisual content creation of three organizations selected for this work ; Grenoble School of Management, Grenoble-Alpes Métropole and SAMSE. In this thesis, I focus on the factors that push these three companies to choose to internalize the production of their content or to entrust it to another company specialized in audio-visual production. I also look into their interest in beginning to create their own content. I then reflect on the evolution of the contents of their audiovisual products and the factors that require the adoption of a policy of internalization of content creation by these three structures, even though they are not specialists in the audiovisual field.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-01927715
Contributor : Bibliothèque Yves de la Haye - Icm Grenoble <>
Submitted on : Tuesday, November 20, 2018 - 9:45:02 AM
Last modification on : Wednesday, July 15, 2020 - 8:52:03 AM

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  • HAL Id : dumas-01927715, version 1

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Gulsah Keles. La production de contenus audiovisuels : une activité à internaliser ou à sous-traiter ?. Sciences de l'information et de la communication. 2018. ⟨dumas-01927715⟩

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