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Master Thesis

ROI Projet BI. Quels défis pour les entreprises ?

Abstract : In the digital era, the data produced by companies has multiplied and the control of this data represents an immeasurable asset for the development and growth of companies. Nevertheless, the control and the good exploitation of these data generally require the implementation of a decisional project which can be complex and requires a financial and human investment. This is where the notion of return on investment of BI projects started to be taken into consideration upstream as well as downstream of the realization of this type of project : indeed, in view of the investments and expectations associated with business intelligence, it has become important to give greater importance to the returns on investment. To this end, the objective of this thesis is to expose the approaches and factors that can guarantee a profitability for BI projects and that facilitate the global estimation of the investments.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-03574199
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Submitted on : Tuesday, February 15, 2022 - 8:47:37 AM
Last modification on : Monday, March 14, 2022 - 3:30:56 AM
Long-term archiving on: : Monday, May 16, 2022 - 7:12:26 PM

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  • HAL Id : dumas-03574199, version 1

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Abderrahmane Chergou. ROI Projet BI. Quels défis pour les entreprises ?. Gestion et management. 2021. ⟨dumas-03574199⟩

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