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Master Thesis

L'introduction d'un SIG dans les études marketing, un outil au service de l'amélioration des méthodes de travail. L'exemple de la restructuration de l'offre scolaire dans l'agglomération de Chartres

Abstract : The interurban network in Eure-et-Loir was reorganized and since 2002, few adaptations are led against territorial and demographic evolutions. Today, it's insufficient to keep good the needs of mobility of Eure-et-Loir population. Moreover, Veolia Transport has to get ready in best to the appeal of offer in 2012. The initiative of Transport of Eure-et-Loir consists to restructure the network in 2010 to do the essential adaptations before the defensive appeal of offer. However, the methods of work traditionally used by the Marketing team are not any more enough to lead correctly the studies ordered by the organizing authority. Éric Heymes have decided to equip his team with the software MapInfo®, it seems to be an answer make more successful the methods of work.
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https://dumas.ccsd.cnrs.fr/dumas-00732429
Contributor : Centre de Documentation Laet <>
Submitted on : Friday, September 14, 2012 - 4:01:00 PM
Last modification on : Wednesday, December 4, 2019 - 12:28:10 AM
Long-term archiving on: : Saturday, December 15, 2012 - 3:48:17 AM

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  • HAL Id : dumas-00732429, version 1

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Christelle Vergnes. L'introduction d'un SIG dans les études marketing, un outil au service de l'amélioration des méthodes de travail. L'exemple de la restructuration de l'offre scolaire dans l'agglomération de Chartres. Gestion et management. 2008. ⟨dumas-00732429⟩

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