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Master Thesis

Collecter des fonds en Russie : l'exemple de WWF Russie

Abstract : The present study examines the issue of the WWF-Russia national fundraising as a way for legitimating the organization. The first part of this paper is devoted to the organization's specific representation forming with reference to the country context, on the one hand, and to the principles and techniques inherited from the WWF network, on the other hand. The reader will discover how the WWF-Russia implements its national fundraising. This will constitute the object of the second part focusing on the strategy of individual and corporate fundraising of the organization in Russia and demonstrating it through some practical examples.
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Master Thesis
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Submitted on : Thursday, April 25, 2013 - 10:48:56 AM
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  • HAL Id : dumas-00817696, version 1


Ekaterina Ivanova. Collecter des fonds en Russie : l'exemple de WWF Russie. Science politique. 2012. ⟨dumas-00817696⟩



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