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Master Thesis

La dynamique des plateformes dans la filière du jeu vidéo : analyse du positionnement médiatique de Sega, Sony, Microsoft et Nintendo dans les publicités de la presse papier spécialisée en France, 1995-2012

Abstract : The first part of this work includes a state of the art of the cultural industry theory and the political economy of communication in order to apply these to video game. Moreover, it brings several dynamics of the video game sector with contextual elements and theoretical aspects. Based on that contributions, it can be highlighted that several aspects give to a specific actor in the sector (physical platforms manufacturers) an influence on its operation. The goal of the second part is to analyze the ads produced in several specialized magazines and to compare this results with the aspects shown in the first part. Thanks to content analysis, we obtain results that rather confirm the platform importance in advertising communication and reveal links between actors that necessarily go through manufacturers. However, we invite to balance these results analyzing each situation from a different point of view and considering the complexity in relations between actors. This work concerning the physical platforms could exclude possible tendencies concerning dematerialized platforms and mobile phone games.
Document type :
Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-00840857
Contributor : Bibliothèque Yves de la Haye - Icm Grenoble <>
Submitted on : Wednesday, July 3, 2013 - 1:55:39 PM
Last modification on : Tuesday, May 11, 2021 - 11:36:16 AM
Long-term archiving on: : Wednesday, April 5, 2017 - 6:54:19 AM

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  • HAL Id : dumas-00840857, version 1

Citation

Quentin Fait. La dynamique des plateformes dans la filière du jeu vidéo : analyse du positionnement médiatique de Sega, Sony, Microsoft et Nintendo dans les publicités de la presse papier spécialisée en France, 1995-2012. Sciences de l'information et de la communication. 2013. ⟨dumas-00840857⟩

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