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Master Thesis

The proposal of two local marketing approaches inspired by the different practices of Wall Street Institute France Isère and Wall Street Institute China Shenzhen

Abstract : This dissertation is for the purpose of comparing two different practices of the same business content from one international franchisor - Wall Street Institute International. The dissertation evaluates the different practices of Wall Street Institute France Isère and Wall Street Institute China Shenzhen, in terms of four aspects which are: infrastructure, service, sales and others. An analysis of these differences is given in the dissertation followed by two local marketing proposals for Wall Street Institute France Isère that are inspired by the two practices.
Document type :
Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-00934331
Contributor : Grenoble Iae <>
Submitted on : Tuesday, January 21, 2014 - 7:37:39 PM
Last modification on : Tuesday, May 11, 2021 - 11:36:16 AM
Long-term archiving on: : Tuesday, April 22, 2014 - 10:11:03 AM

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  • HAL Id : dumas-00934331, version 1

Citation

Simin Wu. The proposal of two local marketing approaches inspired by the different practices of Wall Street Institute France Isère and Wall Street Institute China Shenzhen. Business administration. 2013. ⟨dumas-00934331⟩

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