L'effet de la communication touristique en ligne sur l'image de la destination : étude de cas l’Iran

Abstract : Despite the fact that Iran is very diverse in terms of history and nature, an inappropriate image of this destination conceals this attractiveness. Iran had always teh problems to revealed a proper image as a tourist destination in the world. In recent years efforts have been increased with the help of tourist communications, especially online. And now, the question is whether these tourism communications in cyberspace can influence the image of a destination like Iran. The « online wall of picture method » was performed to collect the datas. The results showed that the online tourist communication tools for the destination of Iran are effective to form or change the image of this destination, because these communication tools are tourist information resources that have an important role in the formation of the image.
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Master Thesis
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Sarasadat Makian. L'effet de la communication touristique en ligne sur l'image de la destination : étude de cas l’Iran. Architecture, aménagement de l'espace. 2018. ⟨dumas-01834378⟩

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