Animation ou Motion Design, Pantin d’enjeux stratégiques liés à la communication d’entreprise

Abstract : The goal of this study is to put the spotlight on the purpose of the animation in the audiovisual corporate communication, from the producer’s point of view. By a historical approach, we will observe the first challenges that underlie it. We will attempt to identify the link between this technique and the real, between the cartoons and the photographs, in order to define the process of the representation and the issues associated. Through a confrontation with the cultural and the advertising fields, we will show the common challenges with the corporate communication. Finally, our survey in Lyon, within the production agency EO Production (focused on the production of audiovisual contents related to the corporate communication) allowed us to confirm the presence of these issues. The use of animation by producers in the corporate communication gives us an overview of the issues related to the reception, through their beliefs about an imagined audience.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-01927642
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Submitted on : Tuesday, November 20, 2018 - 8:53:32 AM
Last modification on : Wednesday, February 27, 2019 - 11:04:02 PM

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Fanette Catala. Animation ou Motion Design, Pantin d’enjeux stratégiques liés à la communication d’entreprise. Sciences de l'information et de la communication. 2018. ⟨dumas-01927642⟩

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