Impact d’un spot vidéo diffusé en salle d’attente de médecine générale sur la réalisation du frottis de dépistage du cancer du col de l’utérus

Abstract : The cervical cancer screening rate in France remains low. One of the solutions could be to improve the method for communicating throw the audience captive. To determine if broadcasting an audiovisual message made by the National Cancer Institute about cervical cancer in the general practitioners’ (GPs’) waiting rooms makes more women intend to participate in cervical cancer screening. GPs were randomised into two groups: one that broadcast and one that didn’t broadcast the audiovisual message. Three months after the visit, we assessed if: firstly the screening was undergone or was not undergone but have been scheduled and lastly was not undergone and don’t have it scheduled. 67 patients out of 162 were in the group who had been exposed to the audiovisual message. With non-significant influence, women who were exposed to the audiovisual message were more inclined to seek undergoing the screening. This is the first study to evaluate the impact of messages to a captive audience in medicine. Oral information provided systematically could induce a nondifferential misclassification.
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Master Thesis
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Ilhame Najem. Impact d’un spot vidéo diffusé en salle d’attente de médecine générale sur la réalisation du frottis de dépistage du cancer du col de l’utérus. Médecine humaine et pathologie. 2018. ⟨dumas-02132371⟩

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