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Master Thesis

L’intégration des systèmes d’information de la place de marche « JD Business » pour l’entreprise E-commerce de RS Components

Abstract : Based on the attraction of B2B enterprises under the promotion mode and the development of China's industrial electronic market, RS components cooperated with JD business, China's most representative B2C e-commerce platform, to jointly integrate b2b2b2c information systems. The key to the integration of B2B and B2C lies in the extension of each other's core operational capabilities. RS's B2B model has strong purchasing power and low-cost operation mode, which can improve purchasing efficiency and reduce purchasing cost for B2C platform. JD B2C's huge consumer resources can enable B2B enterprises to better understand the needs of end users and move closer to end consumers from the industrial chain. At present, B2B e-commerce is facing some problems and challenges in its operation, such as unclear positioning, insufficient awareness of competition and insufficient customer service capabilities. Some of them are common challenges shared by B2B and B2C enterprises, while others are unique challenges faced by B2B enterprises. By studying the process, characteristics and elements of B2B2C model, we put forward suggestions from the aspects of strategy, procedure, technology and human resources. We should not only keep the unique business model and advantages of B2B for distributors and large customers, but also give full play to the advantages of B2C in marketing and customer base.
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Master Thesis
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Linyan Huang. L’intégration des systèmes d’information de la place de marche « JD Business » pour l’entreprise E-commerce de RS Components. Gestion et management. 2018. ⟨dumas-02281374⟩

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