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Master Thesis

True sustainability and Business model innovation: the case of a new venture in IT services industry. Hybrid Business Model & Business Relationship Management

Abstract : BACKGROUND. Business Sustainability 3.0 has been studied by researchers mainly in non-profit originations instead of profit-seeking companies. They have proven that customers develop a positive attitude towards corporations’ business sustainability. This study aims to explore the business sustainability 3.0 and business model innovation in profit-seeking IT services new venture. Further, prove the assumption that new ventures hold an advantage in establishing Business Sustainability 3.0 compared to already established companies. PURPOSE. The purpose of this study is to explore and better understand the hybrid business model in a new venture in the IT service industry for the business to become truly sustainable. The aim is to increase the processes in business relationship management department. METHODOLOGY. The research-based on a single case study in a new IT service venture aiming to achieve the goals. The authors decided interviews with the CEO and different department managers of the company. The empirical data was analyzed based on case studies. And the processes design and improvement were based on the ITIL V4 framework. RESULTS. The authors conclude that a new venture with its business model innovation can address “Business Sustainability 3.0” standards and prove the assumption that new ventures are more open to Business Sustainability 3.0 standards.
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https://dumas.ccsd.cnrs.fr/dumas-02355049
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Submitted on : Friday, November 8, 2019 - 9:30:41 AM
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Lingyi Guo. True sustainability and Business model innovation: the case of a new venture in IT services industry. Hybrid Business Model & Business Relationship Management. Business administration. 2019. ⟨dumas-02355049⟩

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