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Master Thesis

Mise sur le marché d'un médicament générique : effets sur la confiance-patient, les analyses biologiques des patients et les stratégies marketing des firmes pharmaceutiques

Abstract : Since nearly 20 years, the generics medicines are in French patients and health professionals’ life, however it still toils today to inspire trust. Numerous measures have been implemented by public authorities without success. We can legitimately ask yourself if placing generics drugs on the market has an impact on patients’ confidence, their biological analysis and pharmaceutical firms’ marketing strategies? In order to answer this question, we used a qualitative method via semi-directive interviews with patients that have been treated with Lévothyrox old and new formula, patients that have been treated with originator product and its generic and health workers (doctors, pharmacists, nurses) from the 27th of February until the 11th of May 2019.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-02948046
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Submitted on : Thursday, September 24, 2020 - 12:44:20 PM
Last modification on : Tuesday, October 20, 2020 - 10:32:15 AM

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CHAMPSAUR Laura. Thèse d'exer...
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  • HAL Id : dumas-02948046, version 1

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Laura Champsaur. Mise sur le marché d'un médicament générique : effets sur la confiance-patient, les analyses biologiques des patients et les stratégies marketing des firmes pharmaceutiques. Sciences pharmaceutiques. 2020. ⟨dumas-02948046⟩

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