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Master Thesis

Enjeux et acteurs de la transformation digitale : comment réussir sa digitalisation ? Étude de l’entreprise AXA

Abstract : 77% of companies interviewed in the 2019 survey conducted by the Association for Commerce and Online Services (ACSEL) recognise that digital is part of their growth. Despite a 17% growth in 2018 for the digital market, many companies are not yet initiating their digital transformation, which is explained by their lack of knowledge on the subject and the associated risk of failure. How to succeed in the digital transformation? Why has it become so important today to be a digital company and what does it imply? What actions would it be judicious to put in place? This dissertation will answer these questions by looking at the digital world and its history, its challenges and its advantages. It will also establish a method to develop an effective digital transformation plan, and understand the concrete actions that can be associated with it thanks to the study of a pioneering company in the field.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-02991437
Contributor : Grenoble Iae <>
Submitted on : Friday, March 19, 2021 - 2:58:16 PM
Last modification on : Thursday, April 1, 2021 - 3:31:34 AM
Long-term archiving on: : Monday, June 21, 2021 - 8:44:28 AM

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  • HAL Id : dumas-02991437, version 1

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Quentin Arioli. Enjeux et acteurs de la transformation digitale : comment réussir sa digitalisation ? Étude de l’entreprise AXA. Gestion et management. 2020. ⟨dumas-02991437⟩

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