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Master Thesis

Évaluation de la performance économique des projets d'innovation

Abstract : Innovation projects are business competitiveness issues. They are launched on the basis of assessments and estimates of objectives and markets with a result aimed to be positive. These evaluations necessary for the decision to launch are based on assumptions, one can wonder whether at the end of the project, these assumptions are verified and if the profitability of the projects is achieved. Measurement methods can be used to assess project performance. Certain parameters are easily integrated into the calculations, such as taking into account the results of new products and the time taken to return the invested capital. However, the path to innovation is not always determined in advance. The options can be a mean of aiming for the best performance and taking into account additional value such as the contribution of new knowledge and managing the process of commercializing the innovation. These intangible assets can be quantified as the relative share of patents in the field and growth in market penetration rate and be integrated into the evaluation of project performance.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-03000623
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Submitted on : Friday, March 19, 2021 - 10:18:21 AM
Last modification on : Tuesday, April 6, 2021 - 3:23:33 AM
Long-term archiving on: : Monday, June 21, 2021 - 8:59:37 AM

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DAMERYEMMANUELmemoire.pdf
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  • HAL Id : dumas-03000623, version 1

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Emmanuel Damery. Évaluation de la performance économique des projets d'innovation. Gestion et management. 2020. ⟨dumas-03000623⟩

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