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Master Thesis

Archéologie d'une création de mode

Abstract : Trends are a blurry phenomena, often called superfluous and fabricated to encourage consumption. Their lack of consideration is indisputable. They are therefore hardly encountered as a relevant and deep research subject. However, it is a question of immersing oneself in the vast and complex mechanisms of the appearance and the diffusion of the trends. Originally born out of a need for freedom and emancipation and used to differentiate themselves, trends today are considered to homogenize. In order to understand where this change in relationship comes from, the archeology of a creation consists in going up the chain of the creative process by going to the very appearance of trends to question its impact on the creative process. Are trends an object of creative formatting? In the shadow of the industry, trend offices or style offices are overlooked by most people, yet they are the engines of trend creation. Described as manipulationist, the assumption that these agencies force us to follow superficial trends is the starting point of this research. Are style offices at the origin of this terminological evolution? In order to question this formatting, analysis of the trend book, the main activity of these offices, used to communicate and present the next trends to manufacturers, is essential. The challenge of this research is to demystify and make visible the origin of trends visible in order to question the influence they have on the creative process and show the complexity behind these phenomena too easily considered as futile.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-03150329
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Submitted on : Tuesday, February 23, 2021 - 4:46:03 PM
Last modification on : Saturday, August 28, 2021 - 3:32:07 AM

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  • HAL Id : dumas-03150329, version 1

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Élisa Leveneur. Archéologie d'une création de mode. Art et histoire de l'art. 2020. ⟨dumas-03150329⟩

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