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Master Thesis

Enquêtes de public en bibliothèque : représentations à l’œuvre

Abstract : For over 40 years, public surveys have been an essential tool for informing decisions about library offerings. While the humanities and social sciences have provided them with the necessary scientific support, marketing now gives them the backing of a performance that is changing the way the public and its practices are viewed. We have entered an era of demand that makes audience segmentation a key to winning and retaining audiences. Consequently, the ideals of efficiency, quality and satisfaction are emerging in public surveys, as they are in the public service as a whole. The survey then becomes a tool for the State to evaluate its administrations. This transformation appears to many as a constraint. However, institutions are taking it on board on their own initiative. They see it as a way for the public to legitimize their actions and their missions with the supervisory authorities, which are increasingly making budget cuts. In these surveys, recourse to the vague figure of the non-public, sometimes familiar, sometimes distant from the world of libraries, is multiplying. It bears witness, following a feeling of failure with regard to cultural democratization, to a sometimes timid pragmatism. The ways of designating, categorizing, and archetyping the non-public and public imply a hierarchization that informs representations of the public and its practices. The confrontation between a dream public and the public observed by the survey invites reflection on new library models: idea store, library as a third place, learning center.
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Submitted on : Wednesday, March 10, 2021 - 2:31:15 PM
Last modification on : Sunday, August 29, 2021 - 3:15:08 AM

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  • HAL Id : dumas-03165169, version 1

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Jérémy Thivrier. Enquêtes de public en bibliothèque : représentations à l’œuvre. Sciences de l'information et de la communication. 2020. ⟨dumas-03165169⟩

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