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Master Thesis

Revue de la littérature des interventions en marketing social promouvant la prophylaxie pré-exposition du VIH

Abstract : BACKGROUND: Each year, 6,000 people are newly infected with HIV in France, a stable figure for several years. Pre-Exposure Prophylaxis (PrEP) is an effective tool that greatly reduces contamination for the most exposed people. But PrEP is still not well known and fewly used. OBJECTIVES: To perform an inventory of the various campaigns promoting PrEP with social marketing techniques. METHODS: A review of the literature was carried out using the PRSIMA 2020 recommendations as of March 21, 2021. The documents included in the analysis implemented at least 4 of the criteria of social marketing, were written in French or in English, published between 2012 and 2020. The search was carried out in 7 databases. The quality of the studies and the risk of bias were assessed using the Effective Public Health Practice Project tool. The results were presented in a narrative synthesis. RESULTS: 21 documents were included in the literature review, for a total of 4 interventions. 2 interventions had taken place in the United States, 1 in Kenya and 1 in South Africa. The populations most frequently targeted by the campaigns were adolescent girls and young women (3/4), men who have sex with men (MSM) (3/4). One included study implemented all of the social marketing criteria. DISCUSSION: Very few interventions examples were included. However, this report provides useful trails to build a social marketing campaign, increasing demand for PrEP among audiences with no knowledge about it and very little use of it.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-03231802
Contributor : Jean-Hugues Morneau <>
Submitted on : Wednesday, May 26, 2021 - 9:27:11 AM
Last modification on : Friday, May 28, 2021 - 3:22:09 AM

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  • HAL Id : dumas-03231802, version 1

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Aurore Busi. Revue de la littérature des interventions en marketing social promouvant la prophylaxie pré-exposition du VIH. Médecine humaine et pathologie. 2021. ⟨dumas-03231802⟩

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