Skip to Main content Skip to Navigation
Master Thesis

Compréhension des motivations d’usage des outils numériques des touristes en Bretagne, dans le cadre de la pratique de sports de nature

Abstract : Digital technology is important in many sectors. The world of sports, and more particularly nature sports, is no exception to this rule. In this research paper, we study the motivations for the use of digital tools by tourists who come to Brittany to practice nature sports. We rely on Venkatesh's UTAUT model (2003) in order to gain a clearer understanding of the determining factors in the use of digital tools during a sports trip. The study The study also allows us to determine the profile of the users who come to stay in Brittany. Few studies have focused on the use of UTAUT in a context of nature sports and the inclusion of digital tools. Our study therefore provides a new perspective on the use of digital tools in sports holidays.
Document type :
Master Thesis
Complete list of metadata

https://dumas.ccsd.cnrs.fr/dumas-03349609
Contributor : Ufr Aps Rennes 2 Connect in order to contact the contributor
Submitted on : Monday, September 20, 2021 - 3:56:33 PM
Last modification on : Tuesday, October 5, 2021 - 3:19:03 AM

File

Copie de Hillion_Kévin_Mémoi...
Files produced by the author(s)

Licence


Distributed under a Creative Commons Attribution - NonCommercial - NoDerivatives 4.0 International License

Identifiers

  • HAL Id : dumas-03349609, version 1

Citation

Kévin Hillion. Compréhension des motivations d’usage des outils numériques des touristes en Bretagne, dans le cadre de la pratique de sports de nature. Gestion et management. 2021. ⟨dumas-03349609⟩

Share

Metrics

Record views

12

Files downloads

2