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Master Thesis

Publicité extérieure : un enjeu majeur pour la ville d'Avignon

Abstract : For a long time forgotten by politics and spatial planning, advertising has become a central element of public action. First of all, advertising was for a long time been associated with the economic field, it was synonymous with sales and wherefor created economic resources and its presence showed the development of commercial areas. It has therefore settled everywhere, in all the cities in the world and has attracted all the world’s population. It has not only been categorised as a vector of economic resources, it has also become synonymous with communication, freedom, hope, happiness, desire for the world's population. In this report, we will examine how policies have taken up the issue of advertising and what actions have been taken. We will analyze in particular the need for a local advertising regulation and its implementation in the territories. The city of Avignon will be our field of study for this analysis, but at the same time we allow us to understand the phenomenon of mass advertising in French cities. This report, therefore not examine and study advertising messages, but only advertising devices.
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Master Thesis
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https://dumas.ccsd.cnrs.fr/dumas-03361004
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Submitted on : Friday, October 1, 2021 - 10:21:46 AM
Last modification on : Saturday, April 16, 2022 - 3:40:03 AM

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  • HAL Id : dumas-03361004, version 1

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Axelle Sorin. Publicité extérieure : un enjeu majeur pour la ville d'Avignon. Architecture, aménagement de l'espace. 2021. ⟨dumas-03361004⟩

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